How To Receive International Payments in India for D2C Brands

Pay10 is an RBI-authorized payment aggregator and fintech platform helping businesses across India simplify digital payments with secure, scalable, and enterprise-grade payment solutions. Trusted by startups, SMEs, enterprises, D2C brands, and growing businesses, Pay10 supports UPI, cards, net banking, wallets, payment links, international payments, and advanced merchant solutions designed for modern digital commerce.

The current D2C e-commerce market is no longer limited to the market in India. With fashion, health, electronics, and other digital products, the demand in international markets is increasing rapidly. With the help of social media, global markets, and websites, it is easy to connect with buyers around the globe. But when it comes to handling international payments, most e-commerce markets face a roadblock here.

Currency changes, rules of compliance, settlement time, and a variety of payment options can escalate what should be a simple transaction. A D2C brand that wants to grow globally will require a payment system that can run in the background while the brand interacts with customers.

How D2C Brands Can Simplify International Payments

Here’s how Indian D2C businesses can make international payments seamlessly and what are some of those things they need to watch out for.

Step 1: Understand the Compliance Basics

The international transactions in India are overseen by the Reserve Bank of India (RBI) that have a set of regulations. Any kind of international transaction has to adhere to those guidelines for Payment Aggregator-Cross Border (PA-CB).

For D2C brands, it means that they can pick a payment provider that already operates within this framework. Doing it all on your own can increase the possibility of delays, failed payments, or follow-up documentation.

Pay10 is a proper system that works within the PA-CB model and takes care of regulatory checks in the background. This way, D2C brands can accept international payments with compliance.

Step 2: Offer Familiar Payment Options to Global Customers

International customers like using local currencies and foreign payment options they are familiar with. When the process of checking out is new or confusing, the conversion rates decline.

A good cross-border payment setup should:

• Support multiple international currencies
• Allow customers to pay using cards and global payment methods
• Offer a smooth checkout experience without redirects or friction

Step 3: Choose Flexible Payment Acceptance Methods

All D2C brands work in different ways. Some are fully dependent on the site, others are sold on social platforms, influencer links, or by custom order.

Pay10 allows payment collection through various methods, such as:

• Hosted payment pages for quick setup
• Shareable payment links for social commerce or custom orders
• Website and app integrations using APIs and SDKs

This kind of flexibility helps D2C brands adapt payments to how they sell, without rebuilding their entire checkout flow.

Step 4: Ensure Clear Settlements and Reporting

In the case of D2C brands, cash flows are essential. International payments usually come with uncertainty about when the money will be received and the amount that will be paid once converted, plus the fees.

Using the appropriate payment partner, brands can:

• Track transactions in real time
• See what’s paid, pending, or settled
• Receive funds in INR without manual follow-ups

Pay10 offers reliable settlements and traceable transaction histories, simplifying the work of finance and operations departments.

Step 5: Prioritise Security and Scale

With the expansion of D2C brands around the world, security is no longer negotiable. Customer payment information must be handled with strict measures and industry best practices.

Pay10 is designed to support the latest security-based standards, such as PCI DSS and ISO 27001, enabling brands to secure payment information and align with the international card network standards. This gives the payment infrastructure a chance to scale safely as the number of orders rises.

Grow Globally with Pay10

Handling international payments for D2C brands should not be complex. If you have a reliable payment partner, then your international payments become as seamless as those made locally. Pay10 integrates compliance, global payment acceptance, settlements, and reporting into one system. Instead of juggling multiple payment gateways, currencies, and workflows, D2C brands have an all-in-one payment system for global expansion.

If your D2C business is ready to expand your customer outreach to international markets and is looking for a payments partner, Pay10 can serve as an effective starting point to simplify cross-border payments without increasing operational complexities, so you can expand with confidence.

Why Businesses Trust Pay10

• RBI Authorized Payment Aggregator
• PCI-DSS Compliant
• ISO 27001 Certified
• 100+ Payment Options
• Advanced Fraud Prevention & Risk Monitoring
• Trusted by Enterprises & Growing Businesses
• Scalable Infrastructure for India & Cross-border
• Enterprise grade Payment Technology
• Secure UPI & Digital Payment Solutions